Bright Color And Clean Shapes Stand Out In This Beer Packaging Design
According to Baderbräu Brewing founder Rob Sama:
Five Star Lager is a no-nonsense, bright-tasting beer that is perfect for a nightcap. We think it will appeal to avid craft beer drinkers as well as those who are new to the craft beer scene.
But it’s not just the flavor of this beer that grabs attention.
These cans are the perfect little pop of color, standing out prominently on any bar top or table. The background of these cans is a bright, clean white which is a mesmerizing backdrop for the colorful and exciting design that takes center stage.
Using geometric shapes, color layering and minimal copy, this design is a knockout. After seeing this can in someone's hand, you're instantly compelled to get one of your own.
Lyft uses their signature pink as the main color of this design with the addition of a bright and vivid purple — a smart decision on their part considering color increases brand awareness by about 80 percent.
Down one side of the can are the signature pink Lyft stars — five of them of course. On the other side, the name is spelled out in a funky and modern way. Using abstract shapes, you see the name “Five Star Lager” spelled out — only in place of the word "star" is another bright pink star.
And you can’t forget the Lyft promo code that sits on the side of the can either — reminding you to stay safe and get a sober ride home.
Perfect ratings all around!
There’s still a touch of the Baderbräu Brewing personality on the can though too. You can see the brand’s grey and white logo, with its motto “love your beer” on the side.
24,000 cans have been released in the Chicago area, and Lyft has already seen successes with this brand partnership.
Even without the admirable and honorable message behind the campaign, these packaging designs stand out. They’re bright and exciting without being too chaotic or obnoxious. Even with the varying colors and shapes, this design remains clean, modern and sleek.
This is a beer you want to drink — and one you’d feel particularly good about drinking too.