Standout Features:
- Minimalist layout
- Fresh and natural design elements
- Bean-to-bar red stamp
Showcasing the rich and exotic flavors of the Mediterranean, Maua Chocolates are both a sweet handmade treat and a total eye candy at that.
This bean-to-bar brand tapped the design expertise of Palma de Mallorca-based Barcelo Estudio to create clean, sophisticated, and culturally inspired chocolate bar packaging.
First of all, the light-themed paper is such a great contrast to the deep-brown chocolatey goodness waiting inside. It’s also the perfect canvas for the different tropical patterns that serve both as illustrations and flavor indicators.
Each pattern is inspired by the intricate tapestry native to the “Majorcan Ilengos”, which successfully symbolizes the craftsmanship behind every chocolate bar.
The typography is a combination of simple and dynamic styles. The Maua brand is written in a Tropics-inspired font, while the product descriptions are in the Monosten typeface.
The addition of text indicators like the red “Made in Mallorca, Bean to Bar” stamp and the cocoa content percentage is also an enticing element that solidifies the quality and elevates the brand identity.
