Moji

Moji is a handcrafted Goan feni brand whose identity draws from local culture and Portuguese-influenced Azulejo tiles.

The Roogg Design built a packaging system centered on a bold emblem, botanical artwork, and an earthy green palette, giving the spirit a premium yet grounded feel. The result blends tradition with modern clarity, making Moji instantly recognizable on-shelf and deeply tied to its origin.

The Roogg Design is a strategy-driven branding studio in Ahmedabad, India. It focused on building culturally resonant, growth-oriented identities. Their work blends insight, craft, and bold thinking to help brands stand out and scale meaningfully.