Standout Features:
- Epic and mystical deep forest symbolisms
- Art Nouveau style-inspired
- Spooky, gothic atmosphere
Mysterious MAMOOR is a restaurant inspired by dense and deep forests' arcane and cryptic spirit. MAMOOR is an Armenian word for moss. So, the lush green can be found on everything in the restaurant, including the packaging designs by MAROG.
The combination of an almost pagan-like vibe with the lush deep green forest symbolism is brought to life through an authentic rendition of the Art Nouveau style. The art on the packaging engulfs you and makes you want to look at it more and more, every time finding some new beautiful element. The gothic atmosphere is a bit spooky yet endlessly entertaining.
The visual identity used in the packaging design relies heavily on a female figure that embodies the spirit of the deep forest. But apart from her, ravens and trees with long branches are also there.
