Nu Intimate Balm

Standout Features:

• Green as an accent color
• Minimalist aesthetic
• Horizontal and left-aligned inscription

Nu Intimate Balm’s cosmetic packaging delivers an aesthetic of elegance, minimalism, and refinement.

For its packaging, tinygiant design chose a predominantly white design — a color symbolizing purity and freshness, and often found in the health and wellness industry. It is complimented by accents of deep green, highlighting the brand name and bottle cap, while the text appears in a striking black.

Lastly, the horizontally placed uppercase text aligned to the left introduces an element of imbalance to the otherwise organized design. This creates an eye-catching and contrasting visual to the company’s logo of a neat and simple “N” and a “u.”