Standout Features:
- A minimalistic, vintage design
- Hand-drawn elements
- Depicting the ingredients
Regina is a renowned chocolate brand bellowed by many. Gaspar Costa is one of the loyal fans of the brand. And while he enjoyed the product, Costa concluded that the packaging design didn’t do it justice. So, he designed an alternative concept in an attempt to improve it.
Costa chose the dark hazelnut chocolate and opted for a complete visual representation of the fruit, stimulating the connection between the chocolate and the raw hazelnut taste. Through a vintage design, Costa reminded us of the long legacy of this brand.
The design is clean, decorated with a hand-drawn picture of hazelnuts on a tree, lush nature, and muted colors (green and brown). The centered illustration is cleverly outlined by a thick black frame, providing more depth.
