Rivelles’ Commitment To Sustainability Does Not Come AtThe Expense Of Design And Creativity — In Fact, They Only Complement Each Other
Up until this point, we’ve only discussed the environmental aspects of rivelles’ packaging without diving as much into its visual design.
However, that doesn’t mean that there isn’t much to dive into. The brand’s packaging is a rare case where form does not only meet function, but also enhances it.
Rivelles products look and feel organic, natural, unpolished and unprocessed — because they are.
The aluminum tubes of the Lift Eye Cream and the Eclectic Hand Balm, as well as the rigid aluminum cases for the brand’s face care products are all handmade, which means that each one of them is unique.
Perhaps the only element of the package design that somewhat stands out from the rustic aesthetic are the small silver labels that contain all the necessary information about the respective products.
And even the labels only stand out to an extent with their muted colors and delicate fonts — all to ensure the elegant minimalist appeal of the rivelles brand.
With its package design, rivelles managed to achieve the coveted goal of all B2C brands — making the packaging of its products speak for itself and serve as extension of the product, not just as a vessel.
Add the brand’s commitment to sustainability to the equation and it’s easy to see why rivelles’ approach to product designs serve as an inspiring example for all beauty brands to follow.