Minimalism And A Pastel Color Palette Showcase The Rumi Brand As Sophisticated And Elegant
Whether there’s the intention behind it or not, Rumi’s branding evokes the works of its famous namesake, the 13th-century Persian poet Rumi, who’s often regarded as being the greatest mystical lyrist in world literature.
Rumi’s poetry speaks of love, hidden from plain sight, that quietly infuses the world.
The Turtle Story’s design seemingly draws from his poetics, unifying it behind a pastel palette and sharp, minimal aesthetics.
These three constituents define and showcase the packaging of Rumi, which is straightforward, simplistic, sophisticated and easy to understand in its objective. The packaging perfectly embodies the true essence of the brand — comfort, elegance, strength and beauty.
While poetic tradition might have been invoked with tendency, minimalism undoubtedly appeals to modern, millennial audiences. It’s a youthful design trend that creatively captures all of the attributes mentioned above, streamlining them to homogeneous perfection.
The Rumi brand makes use of minimal and chic aesthetics to create a product that simply jumps from the shelves and demands attention.
From the soft pink pastels to natural green matted creams, these products magnetically draw the looks of the beholder.