Sayah Spekkoeklikeur Packaging Design Is An Homage To The Dutch-Indonesian Bond
Sayah Spekkoeklikeur, a “Dutch delight with an Indonesian twist”, is a brand of alcoholic beverage containing trademark Indonesian herbs, made according to traditional Dutch methods.
Apparently, it’s not just their packaging that’s award-winning. The product itself has won the silver medal award at the International Wine and Spirit Competition in London.
Its bottle design is the work of Alterego, a creative branding agency from Den Haag, Netherlands.
The unique Sayah Spekkoeklikeur packaging design is deeply rooted in the liquor maker’s origins. The “1796” embossed on the bottle’s neck refers to a special year in the maker’s family history. Presumably, the recipe for this beverage dates back to this year.
The bottle’s sturdy, circular design features a very thick, colorless glass that helps the liquor's original silvery color come to the forefront in all its glory.
The black label features various Indonesian-style elements such as the “wajang” doll and the “batik” print pattern. This, coupled with the distinct Dutch industrial design and bottle’s unique cut, forms a harmony of elements from the two countries whose historical bonds go back a long way.
Possibly the most special touch is the “spekkoek” design cue, hidden in the back label’s pattern. It is only visible if you look through the diamond shape on the bottle’s front label.
The typography and ornaments are also packed with references to Indonesian culture and heritage.
The Attention To Detail On Sayah Spekkoeklikeur Packaging Design Deserves A Toast
To an untrained eye, Sayah Spekkoeklikeur packaging design can be quite pedestrian and lacking in flair.
However, there are myriads of subtle nods to the Indonesian-Dutch heritage, contemporary bottle design trends and everything in between that keep popping up in various details.
For a start, the intricate wavy pattern in amber color, inherent to Indonesian culture, is embedded into the bottle’s interior. The design of the pattern reveals new details every time a consumer studies the bottle up close.
Then, there is the hand-painted illustration on the etiquette tied to the neck of the bottle, with its effective white lines on black background.
Finally, both the typeface and the bottle label design hide their own treasure trove of features – all of which we will discuss in this article. Let’s get to it!