The colors used complement each other excellently, while also tying into the nautical theme of the packaging. There are lines and shapes in a light, elegant gold color, and the text is in black. The name of the whiskey is in a darker golden-mustard color, ensuring that it stands out. The font is easily readable and well-spaced, making for a great visual experience.
The packaging also contains relevant information about the whiskey without cluttering or crowding the design. Overall, the packaging of Shackleton Blended Malt Scotch Whisky is unique, elegant, and creative. It follows a very clear brand strategy and engages with the audience, while also providing important information.
Shackleton Blended Malt Scotch Whisky is a sophisticated packaging design in the Food & Beverage industry.