Sparkü

Standout Features:

• Eye-catching vibrant palette
• Color-based product variation
• Elegant yet playful typography

Ken Yim Design collaborated with Sparkü, an emerging all-natural sparkling water brand, to develop a packaging design that reflects its commitment to refreshing and sophisticated flavor experiences.

Every can of sparkling water commands attention with its vibrant color palette. Each variant features a lively color associated with its flavor, such as bright green for kiwi and bold purple for grape.

But beyond mere aesthetics, the vivid color scheme serves a dual purpose: attracting attention and enticing the palate. Fruit illustrations enhance this vibrancy and entice consumers to taste its refreshing flavors from the tangy lime to the rejuvenating mint leaves.

Additionally, the typography strikes a perfect balance between elegance and playfulness. The brand name is rendered in a flowing script that looks contemporary yet classic, reinforcing the product's premium quality while remaining accessible.

Meanwhile, the font used for the product details is clean and easy to read, ensuring that essential information is communicated effectively. This thoughtful typography enhances the overall aesthetic, making every package attractive and functional!