- Agency: Jo Cutri Studio
- Client: Sundae
- Category: Packaging Design — Fashion & Beauty
- Location: Melbourne, Australia
- Project Brief: Design packaging that enhances shelf appeal and expands the brand into fragrance through a playful, recognizable system.
A fashion and beauty packaging collection stands out when the bottle itself becomes the reason someone picks it up. Jo Cutri Studio takes that seriously for Sundae Body Mist, pushing a jellybean-inspired form and Y2K color sensibility into the fragrance category with enough conviction that the design stops looking like a trend and starts looking like a signature.
Soft, pebble-like shapes and candy-coated palettes give each scent a distinct personality while the underlying visual system keeps the collection readable as a family. Nothing here looks like it wandered in from a different brief.
3D-developed curves make the bottles satisfying to hold, and that tactile quality is built into the design rather than left to the material. High-contrast typography sits against the rounded forms without fighting them, and the result handles like a considered object rather than a container.
The studio turns a body mist into something a person puts on a shelf on purpose. Nostalgic silhouettes and high-end finishes pull in the same direction, and the collection lands as a piece of a larger aesthetic rather than a standalone product.
