Terre di Capitanata

Standout Features:

• Clean, modern & premium design
• Sans serif typography
• A free-flow droplet as a central element

Terre di Capitanata is an extra virgin olive oil made in Manfredonia, Puglia, from olives harvested on various lands located in the Gargano area, in Italy. Meti Comunicazione developed the brand's chic packaging design solution.

An all-white coat encloses the rounded bottles with only a free-flow droplet-like shape breaking the clean design. This central element is either black or yellow. It entails limited sans-serif typography and some modern, digital art visuals.

The increased typeface spacing improves the legibility of this design. The visuals on the blob include the brand logo in the center of the yellow one and a rocky, barren terrain at the bottom of the darker one.