Standout Features:
- Polished monochromatic scheme
- Minimalist dog illustrations
- Authentic typeface on order boxes
The Good Boy, as the name suggests, is a pet food product made of good (and natural) ingredients. And Andrea Ayensa, a creative art director based in Barcelona, made this USP stand out excellently through its brand design strategy.
While we are used to colorful products in the pet products space, the designer took a different route and surprised everyone with a well-executed black-and-white theme.
All assets from packaging to marketing collaterals follow a consistent look. Its monochromatic concept matched with tasteful typography and minimalist illustrations definitely elevated the brand image.
This “less is more” aesthetic pushes the idea by stripping things down to the bare essentials. Everything is easy to read and free from distracting attributes that could steer customers away from the products.
The bare dog illustration works well with the authentic typeface as well. Illustrated through a pen-like drawing style, this bare dog element sports different poses – a subtle way to add variations to the design.
