Standout Features:
- Beach-inspired illustration
- Product-inspired colors
- Mix of serif and sans-serif font
Antonia Novosel's packaging design for Vegan Strawberry's frozen gelato captures a fun aesthetic while staying true to the brand's vegan values. At the heart of the design is a beach-inspired illustration of a lady wearing a green hat and swimsuit, matching the color of the lid, which creates a uniform and polished look.
Also, green is usually attributed to nature; using it here alludes to the brand's plant-based ingredients. It's a subtle yet powerful design strategy to resonate with vegans and health-conscious consumers. Meanwhile, the tub's central color is dark red, implying the gelato's strawberry flavor.
Lastly, this packaging design combines serif and sans-serif fonts. A bold font presents the product name, while the thin typeface lists the ingredients below. These styles complement each other, maintaining readability and strong branding.
