Standout Features:
- Speech bubble
- Embossed logo
- Infinity symbol
2creativo, a graphic and industrial design studio based in Barcelona, worked closely with Abeldb to refresh its visual identity. To convey the studio's main value – strategic support for the launch of new products – the agency came up with a design that quite literally speaks.
Besides the red and white palette and a solid image with strong character, the 2creativo business card transcends your typical corporate imagery with multilayered, albeit simplistic visual elements.
The brand is based on a graphic that reflects the shape of an infinity symbol or a Moebius strip on two points (or pillars): strategy + design, innovation + design, graphic design + industrial design, etc. This duality also refers to the brand’s name; the business card is ready to announce it with the convenient speech bubble used to reinforce the values mentioned above.
