Standout features:
- Innovative materials used on 3D models
- A multitude of colors arranged to complement each other
- Made of renewable paper
Australian Meat Processor Corporation (AMPC)’s 2019-2020 Annual Report was the first release following the organization’s new creative direction and full corporate rebrand, driven by Another Colour design and branding agency.
The Annual Report’s print design features a look that is heavily oriented around the corporation’s sustainability and innovation efforts. It features 3D models with state-of-the-art fiberglass finishes - “a dramatic departure from overused and irrelevant stock photography of farmers and retail butchers.”
AMPC’s mint green brand color is featured on the cover and inside pages as the accent hue of choice, while the overall color palette was inspired by the industry’s machinery, laboratories, and protective plastics. The agency sourced authentic robotic models from mechanical engineers to incorporate into the final design.
Numerous graphic elements, such as 2D and 3D infographics, pie charts, tables, stat numbers, and other visual aids are prominently featured in the Report’s content. The publication was printed on renewable paper and “finished with spot varnish to enhance the shiny renders.”
