Standout Features:
- High-contrast color palette
- Bold typographic hierarchy
- Technical layout & graphic integration
Estúdio Naki, an agency that aims for excellence in every project, designed this print brochure for BF Engenharia. The engineering company, created from the union of partners from heavy construction and industry, required a design that showcased their modern, solutions-driven approach.
The brochure print design relies heavily on a combination of charcoal black, a bright yellow, and a clean white.
The cover features a strong dark background overlaid with angled yellow dividers.
This palette presents a corporate seriousness: yellow conveys a sense of energy, which is aligned with solar power, while the dark gray and black ensure a professional and authoritative tone.
The typography system employs a geometric sans-serif font family with clear and distinct weight variations.
The cover headline highlights emphasis through the selective bolding of key words like "ENERGIA." Inside, the body copy maintains a high level of readability.
The sharp contrasts in the type weight and size ensures that you can quickly differentiate between the sections, headlines, and supporting details.
Additionally, you'll see a very technical layout used for the internal spread. The multi-column grid is a great way to organize a lot of information.
The result of this choice is a brochure that follows a very logical and easy-to-understand sequence. You are guided seamlessly from the company introduction to its values and its proof of work.
Choosing to invest in a premium print piece such as this is a strong move for building client trust. A 2017 MarketingSherpa survey found that four out of five consumers state they trust print ads the most when making a purchase decision.
The final brochure for BF Engenharia exemplifies how being precise in your color, typography, and composition can translate a brand's complex solutions into a polished and persuasive print format.
A great brochure for an engineering firm should do more than just list services; it should make complex ideas feel clear in the most professional way.
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