BMS United Print Design Is Striking, Impactful & Easy To Digest
Founded in 1990s, BMS United supplies tankers and other ships with bunker space, lubricants and risk management services. They have offices in Piraeus, Limassol, Hong Kong, Vladivostok and Buenos Aires.
Kommi Graphics, a visual communication agency specializing in print and digital, was in charge of their annual report project. They gave the publication a thorough overhaul and redesign that lends BMS United a distinctive corporate identity and adds a luxurious value to their name.
The starting point for this design was taking the audience’s understanding of financial reviews into account in order to deliver a product that is unambiguous and intelligible.
The publication’s financial elements, figures, graphs and stats are clear, even to readers who may not be familiar with the industry.
The multipage bulletin renews the company’s identity with a striking, contrasting design that utilizes garish colors against monochrome surroundings.
The selected typeface adds a deeper level of clarity and forms a content breakdown that is simple to comprehend.
The font is easy on the eye and makes reading a pleasurable experience, while the combination of printing technology and a unique color palette conveys the feeling of a company that is at the top of its game as a righteous industry leader.