Standout Features:
- Simple one-page menu
- Savory color palette
- Eye-catching photo reel
Restaurant menus have developed into booklets over the past few years. While others started to broaden their offerings and tap into different markets, Cardapio chose to keep things simple. The execution of the brand’s menu, in partnership with Lemos Publicidade, brings back the appeal of one-page food menus.
The agency adopts a leaflet-like menu with three folds: (front side) The first section uses a cream background, which features its starters. The middle section is in mustard and houses the specials and main dishes, while the last section has all the beverage offerings. The color-coordinated background makes selection straightforward.
When you flip the page, the dashing color story continues. But the eye candy here is the Instagram-inspired photo presentation right in the middle section.
Lastly, texts are either in black, white, red, or yellow, which fits the overall theme of the menu while maintaining good readability.
