Psychologist Natália Maurer’s Print Design by Nicole Gröff Exudes Vibrancy and Joy
Psychotherapy has always been a serious topic to most people, so they often expect intense colors and simple designs for anything associated with this branch of psychology.
Psychologist Natália Maurer’s stunning print design by Nicole Gröff, one of the graphic design professionals' rising stars, is a perfect example of how serious topics can be presented in a livelier way without taking away the seriousness of the concept.
Different font styles, color stories, and impressive doodle drawings all lend a sense of warmth and joy to those seeing these print designs in the psychologist’s office.
Instead of highlighting a painful incident, the designer showed people's experiences. It highlighted the result of every visit to the psychologist’s office: peace of mind and happiness.
Check out some of the best bold font print design examples here.
Natália Maurer’s Print Design Exhibits a Relaxed and Refined Atmosphere Through Typography
The psychologist’s name is spelled with a sans-serif font, while her title as a psychologist is written using a handwritten typeface.
This is done to add a layer of class and polish to the print design without being too flashy and loud. It’s a perfect print design for a psychologist that warrants a degree of seriousness.
The text layout is done strategically, with "Natália Maurer” placed right at the center of the print to ensure easier brand recognition and generate brand recall to repeat clients.
Meanwhile, writing the word “psychologist” in cursive font style is perfect because, for so many years, people have only seen psychology’s pressing sides and neglected the more positive sides of it, particularly the feelings of happiness it brings to those who need mental health attention.
The handwritten font symbolizes patients' freedom when they consult with a psychologist to discuss their complex thoughts and emotions.
In addition, the designer used a simpler font to tell us what kinds of patients Natália Maurer typically handles as a psychologist: teenagers, children, and adults.
Combining these different typefaces brings messages of seriousness and ease of worry to the patients and others who can see the print design.
The Lively Color Stories in Natália Maurer's Print Design Provide Lightness to a Serious Topic
One notable feature in this print design is the color story used to send specific messages to the target audience.
The agency used sunny yellow, cornflower blue, and pine green as the primary colors of the print design, with white and black as the colors of the text.
Since the print design is for a psychologist, it feels appropriate to use color psychology to relay specific points to the target audience.
Yellow is the color of joy and celebration, while blue is associated with calmness and peace of mind. These colors are perfect for telling the world that caring for your mental health can bring you joy, happiness, and peace of mind.
Green is a color primarily associated with freshness, safety, and coolness. This color is used as a background for the brand’s logo and is a clever nod to Natália Maurer as a voice of reason for those dealing with mental health issues. She represents fresh ideas, a sense of safety, and a relaxed demeanor that most patients enjoy with their medical professionals.
Psychologist Natália Maurer’s Print Design Highlight Positivity and Movement With Doodle Drawings
Another remarkable feature of this print design is the use of doodle drawings as decoration and symbolic devices in the overall concept.
We can see a doodle drawing of a person happily moving to and fro, the lively caduceus doodle, and square boxes with fuzzy edges.
People rarely see these vibrant images in print designs associated with medicine, especially psychology. Still, these send a powerful message that no one should be intimidated by mental health, and putting this as a priority is an essential ingredient towards a well-rounded and healthy lifestyle.
In particular, the artistic caduceus drawing conveys that people should never be afraid of medical professionals because they can help them live their life to the fullest.
