Standout Features:
- Handwritten-inspired typography
- Organic illustrative accents
- Minimalist layout with rustic material context
We are looking at a design by Outside Minds Creative for Casa Terra, a brand that believes travel should not negatively impact the environment.
The agency, which was started to give all living things a voice, was a perfect partner for this eco-resort.
You'll see a beautiful, handwritten-inspired typography used for the main headings on the menu.
The brush-style script in a bold cobalt blue gives the design a very personal and handcrafted feel, ensuring guests are immediately immersed in a sense of authenticity and intimacy.
A study by Swarnakar (2024) indicates that handwritten typefaces elicit a perceived human presence, which is a powerful tool for enhancing authenticity.
Subtle line illustrations of flowers, in a hand-drawn pink, are used to decorate the sides of this hospitality print menu.
Their placement is asymmetrical, which makes for a casual but thoughtful framing device that doesn't overpower the main content of the page.
These floral motifs also help to reinforce Casa Terra’s strong environmental ethos. The illustrations suggest a direct tie to nature and the eco-resort’s emphasis on gardens, landscapes, and local sourcing.
The layout of the menu employs generous white space, a clean single-column format, and a very restrained typographic hierarchy.
Additionally, the menu is presented on a natural-toned paper stock. It is held within a wooden clipboard and fastened with a navy elastic band.
The material choices here help to elevate the design from a simple print piece into an act of sustainable storytelling, with the wooden frame reinforcing the idea of local craftsmanship.
Every design choice made by the agency resulted in a menu feels like a natural extension of the eco-resort's landscape and its unique philosophy.
To connect with a purpose-driven audience, your brand's design needs to do more than just look good; it has to show that you are thoughtful in every choice you make.
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