CERO approaches minimalism as a core philosophy of purity and balance. The direction, crafted by Of July Studio, utilizes the symbol of a "clean slate" to represent a starting point for new beginnings.
The work features an elegant, high-contrast palette of stark whites and deep blacks, balanced with classic serif typography to ensure the brand remains relevant and timeless. By applying this refined language across diverse touchpoints, from minimalist apparel tags to sophisticated packaging, the design captures a sense of enduring clarity.
Of July Studio is a creative duo consisting of Catherine and Vlad, based in Cyprus. The studio focuses on brand and web design for clients in the lifestyle, fashion, and beauty sectors. Inspired by their Mediterranean surroundings, they create vivid, fresh work designed to help brands become as bright and long-lasting as an endless summer.
