Columbia Valley Print Design

Team Behind the Design

Client: Columbia Valley

Category: Print Design (Brochure)

Location: Invermere, Canada

Project Brief: Produce a tourism brochure that communicates the vibrance of Columbia Valley through clean layout, structured information design, and immersive photography that invites exploration.

Print Design Analysis

Two open copies of a tri-fold travel brochure by Angela Jeske.

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Great brochure design relies on typography, layout, and color to create an experience that feels both intuitive and expressive.

These qualities are evident in Angela Jeske’s work for Columbia Valley.

Color Palette: I like the palette’s strong connection to place. The cool blues and golden accents mirror the mountain skies, conveying a feeling of calm adventure.
Typography: The clean sans-serif type offers clarity. Strong headings organize the information, while softer subtext maintains approachability. This hierarchy makes dense travel content easy to scan.
Layout & Composition: The modular grid ties text and photography together in an intuitive way that reflects the journey of travel.
Photography & Visual Narrative: I appreciate the focus on genuine experiences. This transforms the brochure into a sensory introduction to the valley.

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What Brands & Agencies Can Learn from Columbia Valley Tourism

This brochure's design provides several key insights for tourism marketing.

1. Draw Your Palette from the Landscape

Use your color scheme to reflect the natural environment of the destination. This creates an authentic visual connection for the reader.

2. Make Dense Information Scannable

A strong typographic hierarchy is essential for any print piece that contains a lot of data.

3. Show, Don't Just Tell

Use authentic, naturally lit photography that features real experiences. This is more inviting than stock imagery. It helps potential visitors form an emotional connection.

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Exceptional entries like the Columbia Valley brochure advance to our Monthly Design Awards, recognizing industry-leading creativity and execution.

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