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Standout Features:
- Lifestyle-centric visuals
- Consistent font style
- Consistent icon style
The Elements’ sales brochures designed by the Brandall agency have one thing in common: they are relatable and aspirational. The agency promotes this wellness brand using images that show their audience’s pain points and desired outcomes coupled with direct response copywriting.
The images occupy most of the page and sometimes with a text overlay on transparent, colored blocks. This approach might come off as messy as the elements overlap with each other, but the agency pulled through. They used a clean and readable font style that’s consistent among all the pages of the sales brochure, varying only in size.
On the pages where certifications and badges support the brand’s claims, icons are consistently rendered and made easily recognizable by the guide texts incorporated in the design.
Flipping through the pages of Element’s brochure gives you a whiff of relaxation. Meanwhile, the use of green, bright yellow, and brown-orange hues keeps the design on-brand throughout the material.
