Dsorder developed a presale concept for Fantasies by Carine Roitfeld. The direction channels the unmistakable spirit of the fashion book—glamorous, provocative, and unafraid to push fashion imagery into new territory.
Large-scale photography, a dramatic signature mark, and tactile print finishes create an object that feels both collectible and editorially charged. These styleframes guided the early shaping of the book’s visual language ahead of production.
Martí Serra, the man behind Dsorder, is an art director, illustrator, and designer from Barcelona. Trained in illustration and animation, he built his career across agencies in Barcelona and Madrid before establishing himself as a freelancer.
With more than 15 years of experience, he collaborates with global brands in editorial, advertising, fashion, and music. His portfolio includes work for Apple, Netflix, Amazon, and Sony, shaping projects that blend strong visuals with conceptual clarity.
