Fieldwork Brewing Company wanted a simple template for its print design that would allow the flexibility to generate label designs in rapid succession without developing an entirely new design each time. The print design is extremely aesthetically pleasing, and all the labels have a consistent design, even though they are all different.
The print design for Fieldwork Brewing Company makes for instant brand recognition, tying into the concept of adventure, exploration, and the outdoors. The labels each contain a very visually appealing image, atop which text is printed in a clear, white font. The font is well-spaced and easy to read, enhancing the design experience. The color tones used also catch the eye, and stand out remarkably, while perfectly tying in with the brand’s identity. The print design uses shape and space incredibly well, ensuring that attention stays on the written content as well as the images.