Designed by Estudi Zeta, the visual identity for InspireBCN© is based on Barcelona’s urban structure, specifically the Pla Cerdà grid. This framework is translated into a custom modular typeface and rounded graphic elements that echo the organic forms of the city’s architecture while reinforcing ideas of technology and sustainability
Estudi Zeta is a Barcelona-based communication studio focused on graphic design, branding, and digital solutions. Founded as a collaboration between father and son, the studio combines visual identity and functionality to create thoughtful and tailored design systems.




