MD Aesthetica’s Print Materials Utilize Texture And Shape In A Dynamic Way
The print designs created for MD Aesthetica range from brochures to pamphlets to business cards. But they're all tied together by a theme that emphasizes health.
On all of these prints, there is a clean hexagonal shape present. It's often the focal point of the design, sitting at the center of the design or layered on top of an image in a way that draws the eye immediately.
This has a very clinical feel -- as it should. It's made in the image of a cell -- and when clumped together in certain designs, it does remind you of your high school science courses.
This shape is stunning and powerful. And in some places, it is cut out of the design, adding a texture to the design that demands to be physically felt.
This texture, in addition to the matte color of the prints, creates a design that urges viewers to reach out and get engaged quite literally.
The rest of these designs are very minimal, with little text. And when there is copy, it's written in a simple black font. It's the shape and texture that takes center stage.