Nexeo

Suleyman Yazki created a forward-driven brand identity for Nexeo that translates technical precision into a bold, modern visual system.
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Nexeo (slide 1)
Article by Rafi Lim
Published Dec 30 2025
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Updated Jan 06 2026

Nexeo is a technology company focused on advanced digital solutions, and for its print identity designer Suleyman Yazki translated that focus into a bold, graphic system built for physical use. At the center is a geometric arrow logo, repeated and reinterpreted through vibrant gradients that shift across blues, greens, oranges, and pinks.

Clean typography and ample white space keep the layouts sharp and readable, allowing color and form to carry energy without overwhelming the materials. Across stationery, credentials, apparel, and printed collateral, the system feels cohesive and directional, reinforcing Nexeo’s forward-looking character beyond the digital space.

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Based in Geneva, Switzerland, Suleyman Yazki is a designer and creative director with over a decade of experience in brand identity, experience design, and motion. His work spans Paris, Rotterdam, Los Angeles, and Geneva, with clients including Red Bull, Rolex, the United Nations, and Riot Games. He brings strategic clarity and visual experimentation together, guiding projects from concept to execution with a strong focus on storytelling and movement.

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