Roger Burkhard's Unexpected Business Cards Enable Employees To Stand Out
Instead of creating run-of-the-mill white business cards, Roger Burkhard now has dark gray business cards to hand out. As expected, they feature clean lines, simple symmetry, and the logo monogram stamped on the front.
The grid structure and minimal organization are continued on each side of the business cards. Just a few lines grace the front, where you can see an employee's name, contact information, and job title.
On the backside, you'll simply see a series of lines -- much like a notebook. Not only does this design decision drive home the new brand identity, but it is extremely functional.
So often, people are handing out business cards at networking events or conferences where a lot of information is discussed -- but not a lot of note-taking collateral is available.
These cards make it even easier for any potential client or professional partner to remember the employee, the company, and the services they offer.
What's curious about the logo monogram is the choice of ink. Instead of a bold metallic or a typical flat ink, they are imprinted with a very subtle sheen that mimics that of the graphite in a no. 2 pencil.
This tiny design element not only adds dimension to a very dark design but also signifies the difficult task of a developer. They will be working and reworking a creation until it's perfect -- thus, the easy to correct pencil instead of a pen -- and will employ intellect and creativity.