With the restrictive measures that the COVID-19 crisis brought, like the lockdown and social distancing, websites and social media platforms have become a lifeline to businesses allowing them to stay engaged with consumers.
However, with the digital landscape becoming overcrowded, the only way to stand out is to craft an impactful, consistent and web-friendly brand.
Notable clients: Dunkin Donuts, Avis Budget Group, Weight Watchers and more
Expertise: Brand Strategy, Brand Story, Brand Naming and more
Starfish is an award-winning branding agency that builds unique and compelling brands.
They have a diverse portfolio and their unique strength lies in integrating brands into all digital and physical customer interactions to help them create meaningful relationships and satisfying experiences.
Notable clients: BuzzFeed, Paris Hilton, Kenneth Cole and more
Expertise: PPC, Social Media Marketing, Email Marketing, Copywriting, eCommerce Marketing and more
Juice is a leading digital marketing agency that focuses on result-driven strategies. They build scalable and efficient campaigns that are aimed at generating leads, maximizing ROI and driving revenue.
They have worked with world-known brands and they are the best at growing companies like they've built their own business in the past.
Notable clients: Jack Daniel’s, Washify, W Hotels and more
Expertise: Advertising, Data Analytics, Website Design and more
Anderson Collaborative is an award-winning integrated marketing company that focuses on building performance marketing funnels for clients around the United States.
Their core expertise lies in creating strategic marketing plans for their clients that focus on business development in three core areas: cross-channel promotion, website design and development and data analytics.
Why Do Businesses Need Branding & Digital Marketing Agencies In 2021?
According to DesignRush’s report on the demand for agency services during Covid-19, over 80% of agencies reported an increase (in at least one field) in their branding and digital marketing services.
The top five digital marketing services requested by clients are:
Social media marketing
Search engine marketing
The top five branding services requested by clients are:
Small business branding
This report indicates that organizations are increasingly investing in professional branding and digital marketing services.
What is the source of the uptick? Why is this happening now?
The pandemic has left its mark on many areas of our lives. With restrictive measures, national lockdowns and social distancing, people naturally gravitated to spending more time online, interacting with digital channels.
This urged businesses to rethink their strategies for growth and to take advantage of the expertise of the best agencies offering branding and digital marketing services.
The shift towards online business also made the market more competitive than ever.
How do you gain a competitive advantage when everyone is trying to get a piece of the same pie?
By focusing on the details.
While there is a lot you can do to advance your brand, the help of an experienced professional will give you the slight edge you need to outperform the competition.
These are the top three reasons why businesses count on the help of the best agencies on our list:
Reason #1: Stand Out In An Increasingly Competitive Market
86% of consumers claim that authenticity plays a major role when choosing what brands they like and support. (Stackla)
In today’s competitive market, it truly matters how businesses present themselves to consumers.
People value originality and it is something businesses should never take lightly.
Today’s consumers not only expect the brands they like to be authentic but also honest. In fact, consumers reward authenticity with loyalty, which ultimately results in returning clients and repeated purchases, a goal every business wants to accomplish.
Brands can start being more authentic by:
Being transparent and consistent (both in their identity and messaging)
Providing great quality and keep their promises
Taking part in their clients’ conversations
Offering outstanding customer service
Above all, brands need to have values that they can stay true to.
Professional branding companies do not only understand what it takes to stand out in a competitive market but possess the tools to help businesses do that.
Reason #2: Amplify Reach On Saturated Channels
No matter how compelling your offer is or how great your products are, improving brand awareness and increasing reach should be part of your marketing initiatives if you want to drive your business forward.
However, considering the fact that digital channels are more crowded than ever, it takes time and a tailored approach to stay ahead of your competition.
This is where a digital marketing company will come in and help you define your next steps, determine what channels work best for you and detail an action plan that will increase engagement.
A few possible approaches a digital marketing company might take include:
A customer will share a positive experience they had with a brand with an average of nine people
A customer will share a negative experience they had with a brand with an average of 16 people
What does that tell us? That a single interaction with a customer could be the end or beginning of your brand’s relationship with them.
How do you ensure your brand is part of stat number one?
By offering extraordinary customer service.
It is one of the major factors that can help you establish meaningful relationships with your clients.
It makes them feel heard and appreciated.
Taking care of the clients' needs by delivering professional and helpful services matters because customer-centric companies are 60% more profitable than those agencies that aren't. (Deloitte)
Customer service functions as a retention tool, ensuring repeat purchases.
Building meaningful relationships depends on various factors, an areas that branding and digital marketing agencies can help you with:
Understanding your customers and tapping into their emotions
Personalizing your communication
Seeking feedback and showing that you genuinely care about them
Handling negative feedback the right way
Showing appreciation to clients by introducing loyalty programs
In addition, these professional agencies not only have the skills and resources to help you establish significant relationships with your customers, but they also have the access to premium customer relationship management tools.
These are vital in tracking your clients’ activities, analyzing their behavior, sending personalized emails and notifications and more.
Other Types Of Agencies To Consider Hiring This Year
Other types of agencies that can help you increase brand engagement in 2021 are:
Based on Wyzow’s report on The State of Video Marketing in 2021, the number of businesses that use video marketing as a tool jumped from 61% to 86% since 2016.
Businesses claim that video content matters in helping clients gain an understanding of their products or services.
In fact, 94% of organizations agree with this fact.
Video content helps organizations drive engagement but also increase sales.
According to the same source about eight in 10 consumers have purchased a piece of software or app after watching a branded video.
However, while the video is one of the biggest assets brands can use to grow their businesses, users will keep their focus only if it is engaging.
They have the know-how and creativity to develop videos based on research and strategy while incorporating the latest trends and using cutting-edge tools and technologies, which not every brand can afford in-house.
Digital PR is a strategy that businesses use to increase awareness, drive engagement and establish credibility. It relies on various online strategies like:
Online reputation management
Social media marketing
The power of this approach goes beyond the standard press release. In fact, it relies on the intersection of powerful storytelling with the brand’s message where the goal is to get online coverage on top-tier publishers.
An interesting fact says that 63% of buyers trust what influencers say about a brand more than they trust what brands say about themselves.
A digital PR agency will not only reach out to the right influencers but they will execute various other strategies to improve your brand image, gain trust among your audience and establish you as an authority in your niche.
Augmented Reality (AR)
According to eMarketer, the number of AR users will amount to 95.1 million by 2022.
Besides the increased usage of video content, augmented reality (AR) is also gaining popularity.
This rapidly growing field of technology can help brands:
Create interactive, digital user experiences
Personalize content to the audience’s needs
AR can be particularly useful for retail businesses like fashion where shoppers can enjoy certain benefits like:
Browse 3D products from the comfort of their homes
Virtually try products
Scan products to get product information
This ultimately benefits businesses allowing them to:
Create a buzz about their brands
Boost brand recognition and differentiate themselves in the market
Drive customer engagement
When executed properly, AR can positively impact your business and drive results in the form of clients and revenue.
However, this strategy requires a strategic approach and technical expertise.
This is where the best agencies for AR services can be quite helpful.
Takeaways On Growing Brand Exposure With Branding & Marketing Agencies
In 2021, brands need to consider branding and digital marketing services particularly for the following reasons:
Stand out in the increasingly competitive market
Amplify reach on the crowded channels
Build meaningful relationships with customers
The best agencies on our list have the expertise, the tools and resources to execute your project and drive measurable business results in the form of:
Boost in revenue
Other types of agencies brands should consider this year to drive brand engagement are: