Standout Features:
- Minimalistic and modern typography
- Strategic use of geometric shapes
- High-quality photography and strategic placement
With over 150 years shaping workplace strategy, Alfred Williams & Company stands as a leader in design and furnishings. Its "Showroom Playbook," a print piece by Soundwash Studio, elegantly encapsulates this legacy. It’s designed to showcase its expertise and innovative approach, reflecting its status as a top MillerKnoll Dealer.
The Showroom Playbook immediately communicates clarity through its minimalistic and modern typography. The studio selected bold, sans-serif fonts for the cover's title and subtitle, such as "Connecting people, place & purpose." This clean typeface extends to internal pages, ensuring a professional look.
You’ll also find the geometric shapes derived from the brand’s logo, particularly on the book cover. These triangular forms in the lower right corner add a contemporary, structured feel to the solid gray background. The shapes can also symbolize Alfred Williams & Company’s focus on precision and structure in workplace design.
Inside, vivid images of well-designed office spaces, product installations, and various design projects paired with concise text bring the company’s work to life. This approach transforms abstract concepts into tangible results, demonstrating the brand’s capability to create impactful environments that truly matter to their clients.
True to Alfred Williams & Company, the playbook treats design as a strategic asset. Every element reinforces its message of creating productive, well-designed spaces. This underscores a vital lesson for all companies: print materials are an extension of your brand strategy and should be designed with the same level of thought and professionalism.
