Standout Features:
- Shiseido-inspired typeface
- Modern Japanese aesthetic
- Minimalist and sharp details
Taking elements from the iconic brand image of Japanese beauty company Shiseido, S/PARK stuns with its bold and visually striking print design created by SOAR NY.
S/PARK is a new beauty complex that opens its doors to Japanese customers and global consumers. One look and beauty enthusiasts can instantly recognize the company’s signature historical asset – the distinct Shiseido typeface.
This visual element has been integrated into the brand’s logo and other printed assets like posters, packaging materials, supplies, and whatnot.
Not only does it communicate to the consumers that S/PARK is a part of this giant beauty company, but it also highlights the brand’s Japanese sensibilities and properly introduces it to the global stage.
The typeface for the entire design carries this detail – from the sharp edges to the curled letterings.
Lastly, these print designs stand out with their spectrum of bright colors like red, pink, teal and royal blue (Learn more about the benefits of color psychology).
