Standout Features:
- Cute food icons beside dish name
- Pleasing and appetizing hues
- Comprehensible vector images
Indian food resonates with people from around the globe. For Spice N Soul to resonate with their broad demographic, they teamed up with 17dnorth for an inclusive and creative restaurant menu design. Seeing an Indian menu with various artwork, food visuals, and lively color patterns is a breath of fresh air.
The leaflet-style menu is divided into three sections. The middle part features a multi-colored geometric pattern with illustrations of traditional kitchen must-haves and herbs.
The left and right sections display the food offerings grouped according to Base, Filling, Sides, Chutneys, and Drinks. Unlike other menus where the actual food image is displayed, the designers opted to illustrate some of the selection as cute cartoon icons.
Overall, 17dnorth makes good use of whitespace and delivers a tidy look. This restaurant menu design serves as a channel to new cultures and a fresh look at Indian cuisine, especially for new customers.
