Standout Features:
- Locally inspired visual identity
- Travel ticket-themed keycard case
- Minimalist yet vibrant branding elements
As a lifestyle brand under Tokyu Hotels & Resorts, Stream Hotel is designed to be more than just a place to stay — it’s a gateway to discovering local culture and experiences. The hotel's philosophy of connecting “people” and “towns” is reflected in its branding, which was thoughtfully crafted by Nadia Co.
A defining feature of Stream Hotel’s print design is its integration of local influences. The colorful, abstract silhouettes seen on keychains, merchandise, and brochures represent different districts or landmarks, tying the brand to its surroundings. These regional shapes and colors help reinforce the hotel’s mission of fostering community engagement.
The keycard case is cleverly designed to resemble a boarding pass or travel ticket. This subtle but effective touch aligns with the idea that staying at Stream Hotel is not just about accommodation — it’s about embarking on a new journey. The design enhances the guest experience by making their stay feel more like an adventure.
The overall aesthetic strikes a balance between sleek minimalism and playful vibrancy. The monochromatic gray background used in brochures and packaging allows the bright, colorful shapes to pop. The typography is clean and modern, reinforcing a contemporary, upscale feel while keeping communication clear and accessible.
Through its innovative and locally rooted branding, Nadia Co. has successfully positioned Stream Hotel as a dynamic, experience-driven destination. This hospitality print design enhances the guest journey, making each stay feel immersive, memorable, and deeply connected to the city’s unique charm.
