Standout Features:
- Real people testimonials
- On-screen graphics and stats
- Emphasis on convenience
Since Kodak Alaris released a new photo printing machine with a sleek, modern design, they wanted to show grocers across the US exactly how convenient it’d be to place said machines in stores.
They asked the DVI Group to create an inviting promo video — and the agency delivered.
In the (rather absurd) era where we, on average, take more photos daily than we took in a year just two decades ago, the truth is we never physically make them. The age of photo albums has sadly passed. Or not, if Kodak Alaris has anything to say about it.
To change the general perception of physical photographs, the DVI Group used real people to rediscover the magic. Combining the casual testimonials with clean graphics and on-screen statistics (that proved even young adults in the digital age still love a classic printed photo), DVI made sure Kodak Alaris stands tall. Conveniently.
