How Not For You Films Designed the Misfit Garden 2024 Video

Team Behind the Design

• Agency:Not For You Films
• Client: Misfit Garden
• Category: Video Design (Commercial)
• Location: Taupō, New Zealand
• Project Brief: Produce a commercial video for Misfit Garden that highlights the brand’s mission of reducing food waste, while showcasing its people, process, and fresh approach to produce delivery.

Video Design Analysis

When I review commercial videos, I often focus on visual direction, pacing, brand storytelling, and creative execution.

Not For You Films’ work for Misfit Garden 2024 is a strong example of how video can communicate both mission and personality.

• Visual Direction: I like how the film keeps Jen and Sofia — the people behind Misfit Garden — at the center. Their smiles and approachable energy set the tone for the brand.
• Storytelling: The video shows the journey from farm to delivery, emphasizing Misfit Garden’s unique value proposition: rescuing surplus produce and delivering it directly to households.
• Motion Graphics: Animated overlays and logo transitions add a fun, quirky touch. These graphics match the brand’s colorful visual identity while keeping the tone light.
• Pacing & Impact: The mix of farm shots, warehouse activity, and delivery scenes keeps the story moving. It captures authenticity while reinforcing the mission to “eat, not waste.”

About DesignRush Featured Designs

At DesignRush, we review hundreds of agency projects every month. Featured designs like this one stand out for their creativity, execution, and alignment with the client’s mission.

The most compelling projects often advance to our Monthly Design Award as recognition of design excellence.

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