- Agency: Dentsu Creative Italy
- Client: Automobili Lamborghini
- Category: Video Design — Automotive
- Location: Milan, Italy
- Project Brief: Create an automotive video that highlights Lamborghini’s partnership with the Italian State Police through emotional storytelling, cinematic pacing, and the life-saving impact of urgent organ transport missions.
Automotive video carries more weight when the car serves a purpose larger than speed. "Living Twice," from Lamborghini and Dentsu Creative, follows the Italian State Police as they use Lamborghini vehicles to rush donor organs to patients.
Muted blue and gray tones run through every scene, from a dim tunnel lit by red taillights to a quiet coastal road at dusk. A low-angle shot inside a steel-and-glass atrium frames a lone man beneath a large clock, a clear nod to the value of time.
The dialogue stays sparse and opens on the familiar idea that you only live once. Slow edits give each line room, so the questions about life and its limits settle before the next scene begins.
The blue Urus appears as a working tool inside the story, moving through tunnels and along the shore with a single goal. The title refers to the second life each organ recipient receives, and the police partnership behind these missions dates to 2004.
