Standout Features:
- Badge-style iconography
- On-screen video previews
- Visual integration of brand colors
Lytics is a B2B solution that helps marketers create personalized digital experiences and one-to-one marketing campaigns. It’s a platform designed for a specific niche, so this short yet info-packed explainer by New Evolution Video is the perfect introduction.
The video designers relied on badge-style icons to illustrate Lytics’ functions. The result? A comprehensible and visually satisfying depiction of how the company can help businesses have a competitive advantage.
As a data-driven solution, the vector illustrations of the company’s meticulous process, tools, and technology made the program highly interesting even to SaaS newcomers.
They also injected actual video previews of the company’s processes, which allowed the viewers to get a good view of the platform.
The video also stayed true to the company’s image by incorporating the brand colors into the background, icons, text descriptions, and other visual elements. Consistent branding, check!
