Google is one of the largest tech companies in the world, and it has a long history of being at the forefront of innovation. Google, Evolved takes a snapshot approach to the timeline of Google’s evolution, from ten blue links on a web page to the mobile giant it has become.
The video is a stunning visual display — it doesn’t take up the entirety of the screen, with unused border space at the beginning of the video. As we progress through the timeline, the unused space grows to fit the 16:9 resolution we’ve come to love. The video’s aesthetic comes in the form of Google’s own evolutionary design.
The opening shot is of the very first Google home page — a pixelated, unpleasing image whose value lies in innovation rather than aesthetic. The music at this point is a soft piano — which pervades throughout the video — with an old dial-up signal overpowering everything to show just how old Google is.
The next several shots establish the different forms Google has taken over the years, with one obvious similarity to the shots: while Google may have changed its font, its page design, and the way it gives results, the core idea of the website has remained the same: six simple letters on a white page, with a search bar beneath.
The latter half of the video focuses on the major technological advancements Google has made in the last ten to fifteen years. These features are displayed in a non-stop evolution of images — first, Google is transformed to Gmail, then to Google Maps, then to Google’s mobile engines. Each of these features flows seamlessly from one to the next, depicting just how innovative and intuitive Google has become.
The video ends on an inspiring note. After the montage of seamless technological advancements, the viewer is advised that this is just the tip of the iceberg, that the future is as bright as the white screen in front of them, and we have a long way to go still.
Google has certainly evolved into one of the world’s largest tech giants, and it wants the world to know that it is here to stay.
Google, Evolved is a clean commercial video.