Team Behind the Design
- Agency:Flick Media Limited
- Client: MBS Advisors
- Category: Video Design (Creative)
- Location: Hamilton, New Zealand
- Project Brief: Craft a marketing ad that humorously connects with the farming community while showcasing MBS Advisors’ ability to simplify finances and support agri-business growth.
Video Design Analysis
When reviewing creative videos, I focus on how storytelling, humor, and relatability work together to communicate brand value.
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Flick Media Limited’s campaign for MBS Advisors is a clever example of how a serious service can be made approachable.
- Humor & Relatability: The ad uses on-point humor with a farmer calculating “chickens before they hatch,” making financial advice both memorable and engaging.
- Visual Context: Rural backdrops and farm life scenes immediately ground the story in Waikato’s agricultural community, ensuring relevance for the target audience.
- Brand Positioning: Without being heavy-handed, the video shows that MBS Advisors understands farming realities and can provide tailored financial solutions.
- Memorable Ending: The post-credit clip with cows walking past adds a lighthearted finish, reinforcing the approachable, human tone of the brand.
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About DesignRush Featured Designs
At DesignRush, we highlight projects where creativity and execution align with clear communication. Ads like this stand out for their ability to mix humor and professionalism while keeping the message sharp.
Many go on to be selected as Monthly Design Awards winners, a recognition of design excellence across industries.
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