Standout Features:
- Rich iconography
- Recurring animated visuals
- Chart-style data visualization
The SunCoChem Project is geared towards mitigating negative environmental impacts by providing carbon-neutral energy production solutions.
To pitch this project to European chemical companies, they paired up with Pix Videos Production for an animated video explainer that left an impactful and industry-changing effect on its viewers.
The video starts with a collective 2D illustration of the entire initiative: from the project development and its processes all the way up to its subsequent effects on the world we live in. Then, this abstract image is broken down into details through simple icon animations aided by the speaker’s verbal discussion.
To ensure that the audience follows the sequence from start to finish, the designers used recurring visuals: the main character, a rotating image of the Earth, and the laboratory tools.
Towards the end, these elements are interlinked together through chart-style data visualizations to show their correlation and how they all come together to complete the SunCoChem Project.
