17Seven, an award-winning branding, website, and product design studio, empowers tech and lifestyle brands to convert curious visitors into loyal customers. The 17Seven website is designed to show off the agency's skills and attract new clients. It's creative and functional, with an immersive homepage, artistic visuals, fun interactive elements, and easy navigation.
Key Insights for Brands:
- Incorporate clear, animated calls to action to encourage visitors to interact
- Use parallax scrolling and hover effects to create a dynamic and immersive experience
- Utilize minimalist backgrounds to draw focus on essential content
The 17Seven Website's Captivating Homepage Drives User Engagement
17Seven's homepage immediately draws visitors in with a striking headline with bright colors and eye-catching fonts. A playful text animation around the "See Work" button adds a touch of fun while still looking professional. This moving text highlights the agency's promise, "We Will Make Your Business Look Good," and encourages you to check out their portfolio.
Explore more examples of websites with bold fonts that create instant impact.
Continuing this engaging experience, the agency’s work is showcased through two distinct portfolio formats on the homepage: one features an interactive parallax scrolling layout that brings case study images to life, while the other adopts a straightforward two-row grid for easy browsing, encouraging visitors to interact and explore more.
Additionally, the “What We Do” section provides a concise overview of 17Seven’s services, with well-placed CTAs seamlessly guiding users toward further engagement. The page finishes strong by showcasing impressive testimonials and awards. You'll also find details about the agency and ways to get in touch, reinforcing its reputation and commitment to delivering exceptional design.
17Seven's Artistic UI Design Creates a Contemporary Yet Dynamic Atmosphere
17Seven's website strikes a beautiful balance between modern and artistic. By carefully integrating a blend of cursive, sans-serif, and serif typefaces, the agency makes the website feel creative and stylish without being hard to read. This interplay of typography, often seen in high-end web designs, enhances sophistication and makes the site more appealing to a design-conscious audience.
The background uses a versatile design that subtly caters to 17Seven's diverse clientele. For example, soft pastel tones and wavy patterns appeal to lifestyle brands, while geometric shapes resonate with tech companies.
This balanced approach ensures visual interest without distracting from the main content, ultimately creating an aesthetic that welcomes anyone from any industry looking for branding or web design services.
Another layer of visual interest, contrasting backgrounds — such as midnight blue for the “About Us” and “Let’s Talk” footer sections on the homepage — effectively highlight important areas, providing depth and visual variety. This thoughtful contrast emphasizes the agency’s key achievements, directing users’ attention to 17Seven’s credentials.
The Website Design's Interactive Elements Foster Exploration and Deeper Engagement
17Seven is one of the best interactive website designs that leverage parallax scrolling to make browsing more engaging. You'll notice this effect on the homepage, but it's used to an even greater effect on the "Our Work" page.
Here, the effect creates a fluid, immersive experience, showcasing their work in full width as you explore case studies. This enhances the depth of each project and allows visitors to interact at their own pace.
Adding to the playful feel, a red circle with the words “Hit Me” appears when the cursor hovers over certain elements. This effect provides a whimsical touch and urges users to click for more details.
These interactive features create a sense of discovery, encouraging visitors to explore and engage with the agency’s work. Elements like these are used by top-notch web design agencies to elevate the site dynamics, making the user journey both enjoyable and memorable.
Intuitive Navigation and User-Friendly Design Enhance the 17Seven Website’s Usability
The website’s navigation design prioritizes ease of use, featuring a minimalist main menu with five core sections and a prominent “Let’s Talk” CTA button. This straightforward menu structure helps users find essential information quickly, minimizing friction in the browsing experience.
Moreover, a step-by-step contact form that opens when users click the “Let’s Talk” button streamlines communication by collecting essential information upfront, simplifying the process for potential clients, and fostering meaningful connections with the agency. This feature exemplifies the best practices in creating contact page designs, highlighting the agency’s expertise in crafting user-friendly platforms.
To enhance usability further, the sticky “Back to Top” button offers a convenient way for users to navigate back to the top of the page, especially on content-rich, deep-scroll pages. This feature minimizes the need for repetitive scrolling and keeps the design clean without additional menus or clutter.
With the design’s engaging, interactive elements, a user-friendly structure, and a visually appealing UI, 17Seven’s website is a masterclass in modern web design. This makes it an undeniable winner of the Design Awards, cementing the agency’s authority in developing designs with a high standard of creativity and functionality.
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