Standout features:
- Highly specific color palette
- One-page conversion funnel
- Personal branding
Briony Croft is a style and fashion consultant based in Melbourne, Australia. Hype Inc., a branding and web development company, created a website that reflects her calling, trademark flair, and eye for elegance.
The company infused a touch of Art Deco – an artistic movement whose heritage is rooted in “fashionista” leanings – into the new Briony Croft logotype prominently featured on the website. This, coupled with a carefully curated palette of carbon and copper, lends a classical elegance to the site’s modern architecture.
The copy and messaging use the simple and sophisticated Domaine Light brand typography in the aforementioned colors for an ultra-luxurious touch.
High-res, professional photography, and videos have a pivotal role in the website’s user engagement. The visuals “reinforce the Briony Croft brand values without distracting the visitor from their original intent.”
Scrolling down the home page, the user ends their journey at the contact form. This top fashion designer’s website has a homepage that acts as a mini conversion funnel without needing the assistance of other pages.
