Standout Features:
- Immersive photography showcasing natural woodland setting
- Tranquil aesthetic with nature-inspired color palette
- Clear segmentation of rental and sales offerings
A hospitality website needs to sell the experience before the booking. For a place that offers secluded luxury lodges in woodland surroundings, this meant conveying peace and natural beauty online. ROE Design built the Cardale Escapes website to do exactly that, leveraging stunning photography and a calming design language.
Wide-angle shots showing lush green woodlands, aerial views of lodges nestled in trees, serene nature details — right away, the website design grabs your attention because it uses lots of high-quality, immersive landscape photos. Making this the highlight lets potential visitors experience the location's seclusion and appeal right from the get-go.
Complementing the immersive imagery is a definitely calming and natural style felt across the design. This is achieved through a muted color palette seemingly inspired by nature: greens and soft teals, plus ample white space that gives the site that airy breathing room. Combined with clean typography, this mirrors the peace the location promises.
Now practically speaking, the site does a good job showing the different ways users can engage, mainly highlighting the "Lodge Rentals" versus "Lodges for Sale" options separately. These appear in sections and content cards featuring brief descriptions and specific, relevant calls-to-action, ensuring the site converts as much as it compels.
What Cardale Escapes' site demonstrates well is the power of visual storytelling in hospitality. Instead of just listing features, the dominant use of immersive photography lets potential guests imagine themselves there. This emotional connection is incredibly valuable for businesses selling experiences, not just rooms or properties.
