Standout Features:
- Luxurious monochrome palette
- Large-scale portfolio visuals
- High-impact website copy
To create a website that embodies Cléo Katcho's interior design style, Studio 360 focused on achieving a balance between classic and modern appeal. The agency presented a refined aesthetic through an emphasis of portfolio images, a consistent color palette, and a poetic brand voice.
First off, this website leverages an opulent black-and-white palette. Its predominant use of dark tones creates a sense of depth and drama that accentuates the portfolio images. The palette is also what makes or breaks a website's refined, high-end aesthetic — in this case, the monochromatic choice undeniably elevates it.
The website also utilizes large-scale visuals that serve a dual purpose: functioning both as a showcase of Cléo Katcho's portfolio and as visual interest that draw the visitor into the design. The large imagery allows potential clients to fully appreciate the designer's skill and style in detail.
Furthermore, the Cléo Katcho website features high-impact copy, characterized by its conciseness and poetic rhythm. For instance, the website highlights “Confidantialité Saubrité. Sensibilté.” (confidentiality, salubrity, and sensitivity), emphasizing the specific considerations and values that Cléo Katcho brings to its healthcare space design projects.
For businesses in the professional services sector, a website that balances aesthetic appeal with clear communication is crucial for attracting clients. Use this principle as a north star, and you’ll have a website that not only displays your talent but also builds a strong foundation for client acquisition.
