EchteMannekes

Standout Features:

• Illusion patterns
• Personified and animated products
• Quirky graphics and transitions

“Playful” is a great way to describe what SuperRebel brings to the EchteMannekes brand. Visitors get to become acquainted with the world-famous Manneke Pis Licorice from Belgium in a non-traditional way in this creative website design.

The website serves as a great storytelling platform for those who want to know more about the brand’s products. Above the fold is an imposing logo of the brand with a CTA underneath that leads visitors to various pages of the site.

Each scroll is a fun experience for site visitors. The background features an illusion-like pattern that changes in color depending on the featured product viewed. It’s a subtle way of telling users that they’ve already moved on to a different section of the site.

The quirky graphics and transitions play well with the overall branding of EchteMannekes. It adds another magnitude of presentation that sets it apart from its competitors. Overall, SuperRebel did great to keep the food branding true while introducing new elements that give the label more exclusive qualities.