Standout Features:
- A vibrant color palette
- A customized, compelling E
- Neutral typography
One of the best crypto and blockchain branding examples is Postdigitalist’s work for EXACTLY PROTOCOL.
The design uses neutral typography coated with vibrant colors that create an impact to establish a solid brand identity accessible to different target audiences. The new look provides a modern, minimal expression with an energetic twist thanks to the vivid colors.
Another feature of the design is the “E” glyph that diverges from its following counterparts. It’s portrayed through three parallel lines, with the middle one shorter than the other two, giving it a distinctive appearance.
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