EXACTLY PROTOCOL

EXACTLY PROTOCOL Web Design Analysis
Article by Rizza Del Castillo
Last Updated: January 07, 2025

Standout Features:

  • A vibrant color palette
  • A customized, compelling E
  • Neutral typography

One of the best crypto and blockchain branding examples is Postdigitalist’s work for EXACTLY PROTOCOL.

The design uses neutral typography coated with vibrant colors that create an impact to establish a solid brand identity accessible to different target audiences. The new look provides a modern, minimal expression with an energetic twist thanks to the vivid colors.

Another feature of the design is the “E” glyph that diverges from its following counterparts. It’s portrayed through three parallel lines, with the middle one shorter than the other two, giving it a distinctive appearance.

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Rizza Del Castillo
Rizza Del Castillo
Content Specialist
Rizza Del Castillo leverages 15 years of expertise in crafting content that educates, informs, and provides actionable insights. She has published 100+ pieces, with many achieving first-page rankings on search engine results, for online creative marketplaces and renowned brands like Zing Toys, Stikbot Channel, crowdspring, and MemberPress. Currently at DesignRush, she harnesses her diverse experience and a dash of geekery to create content on web, app, video designs, and more.
Follow on: LinkedIn Send email: rizza@designrush.com