Standout Features:
- Simple color palette
- A mix of static and animated elements
- Clean and organized lookbook
Furcoat is a Saratov-based clothing workshop that built its brand around sustainability and eco-friendliness. They collaborated with ASAP, a digital and web design agency, in creating a landing page that effectively reconciles high fashion with conscious consumption.
To highlight the brand’s organic character, they used a simple color combo of white and olive across the entire page. The result is a neat and pristine presentation that doesn’t look too plain and boring, thanks to the lovely pairing of static and animated elements.
Photos, videos, and short text descriptions are scattered all over the page showing that animals were not harmed during production and that the fur coats are warm and safe, as well as ethical. To highlight this, the visuals are presented from different angles, effectively showing the quality and tailoring of the material.
For dynamics, the designers added a mix of badge-style icons to balance out the wealth of information. Several product descriptions are also enclosed in shapes for emphasis.
To deliver a visual treat, they included a lookbook at the end of the page that displays the entire collection. The images are arranged haphazardly for that raw and abstract quality, while still looking clean and organized.
